Online Marketing Books
Search engine marketing is fundamentally no different to traditional marketing disciplines ... but the environment and technology may be a barrier for traditional marketers. Break that barrier by understanding how online marketing and advertising works. These books provide a solid grounding for the beginner and intermediate online marketer:
Winning Results with Google AdWords
By Andrew Goodman
Professional search engine marketer Andrew Goodman from Page Zero Media shares some tips and experience on how to maximise your results from Google's Pay-Per-Click advertising service AdWords. Includes a history of how the system evolved within Google, and priceless tips on how to write your AdWords adverts and track the results.
Buy 'Winning Results with Google AdWords' on Amazon.co.uk
Search Engine Optimization for Dummies
By P. Kent
The 'Dummies' series of books provide easy to follow introductions to even the most complex of subjects. Here they cover all aspects of SEO (search engine optimisation) including creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks. As the sadly now defunct Internet Works magazine puts it, this book is: "money well spent if you’re serious about boosting your web potential...".
Buy 'Search Engine Optimization for Dummies' by Nick Usborne on Amazon.co.uk
Search Engine Optimization and Marketing for Beginners
By Renee Kennedy and Terry Kent
This entry level guide to successful optimisation includes an overview of how search engines work; details of variables that will affect search engine ranks; information on link popularity; five samples of pages that work in the engines; and guides on how to submit your site and to analyse your progress.
Buy 'Search Engine Optimization and Marketing for Beginners' on Amazon.co.uk
Building Your Business With Google For Dummies
By Brad Hill
This beginner's guide - written in the inimitable 'Dummies' style - to Google's advertising programmes really does offer help to the small business looking to fasttrack into Pay Per Click (PPC) advertising. Features include guides to selecting the best keywords and writing successful AdWords copy. Written in co-operation with Google, it also includes chapters on how to make money from your sites using Google AdSense.
Buy 'Building Your Business With Google For Dummies' on Amazon.co.uk
Internet Marketing For Dummies
By Frank Catalano and Bud Smith
This update to the 'Marketing Online for Dummies' title includes all the key chapters from the previous book along with new material on online advertising. The authors have practical experience of the fast-evolving sector of Internet advertising, and advise on cost effective campaigns. Also includes a quick-start guide to getting Web savvy.
Buy 'Internet Marketing For Dummies' on Amazon.co.uk
Search Engine Advertising: Buying Your Way to the Top to Increase Sales
By Catherine Sedo
Discover how to effectively buy a top position on major search engines, avoid common pitfalls such as poor-performing ad copy, and evaluate and correct low visitor-to-buyer conversions. This easy to read introduction teaches novices how to immediately market their web sites in search engines as well as offering tips for more advanced marketers to evaluate and improve their current results.
Buy 'Search Engine Advertising' on Amazon.co.uk
Marketing Through Search Optimization: How to be Found on the Web
By Alex Michael and Ben Salter
An entry level overview of search engine optimisation, guiding readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.